What do you value as a company?
This is a question that many business owners struggle with. It can be tough to come up with a list of core values that represent your organization accurately, but it’s important to get this right.
Your corporate values are the foundation of your workplace culture—they let others get an inside look at who you are as a company, and can have a huge impact on your recruiting and hiring efforts, employee engagement, and overall success.
So, to help inspire your company and define your work culture, here are 50 common core values examples for your team and 50 core values examples from successful companies across different industries. Whether you’re just starting out or you’ve been in business for years, these 100 examples will give you some inspiration for determining what’s important to you and your team!
100 Team Core Value Examples to Help You Build a Strong Company Culture
📋 Core Value Checklist
☑ Clear
☑ Actionable
☑ Aligned with your mission
☑ Easy to remember
☑ Relevant to your team’s day-to-day
Summarize this article for me pleaseHow Company Core Values Can Help Your Team
In simple terms, core values are your organization’s collective and fundamental beliefs, vision, mission, personal and work ethics, and core principles.
It’s your company’s personality, the DNA of your organization, the reason why your company exists, and the north star that continuously guides your business toward your mission and vision. And in order to move your business forward in the right direction, teams across different departments will need to work together, believe in the same values, and practice them consistently at work.
So if you’re asking yourself, “Why does any of this matter?” Here are a few reasons why:
- Performance: Teams feel empowered to perform at their best when core values align with corporate strategy and goals
- Talent Acquisition: Your organizational culture can help prospective employees decide if your company matches their personal core values, priorities, and goals when searching for a new position
- Competitiveness: Knowing what the company stands for makes you more competitive in the marketplace and as an employer
- Business Decisions: Knowing your company’s culture can help executives and project managers make informed decisions and take smarter, calculated risks
Check out the list below for common core values you can choose from to shape your team!
💡 Pro Tip: If your company values don’t influence your decision-making, they’re probably not the right values.
Summarize this article for me please50 Team Core Value Examples for Your Business
1. Respect and Integrity
2. Quality
3. Innovation
4. Teamwork
5. Accountability
6. Transparency
7. Collaboration
8. Continuous Learning
9. Positivity
10. Loyalty
11. Empathy
12. Inclusivity
13. Creativity
14. Passion
15. Honesty
16. Diversity
17. Adaptability
18. Flexibility
19. Open-mindedness
20. Communication
21. Respect for Individuality
22. Punctuality
23. Fun
24. Gratitude
25. Professionalism
26. Proactivity
27. Problem-solving
28. Self-improvement
29. Commitment to Excellence
30. Objectivity
31. Positive Attitude
32. Ambitiousness
33. Quality of Service
34. Excellence
35. Reliability
36. Honoring Commitments
37. Growth Mindset
38. Balance of Work/Life
39. Focusing on Solutions
40. Going Above and Beyond
41. Respect for Privacy
42. Listening to Customers
43. Pursuing Growth Opportunities
44. Resourcefulness
45. Self-awareness
46. Collaboration
47. Teamwork
48. Willingness to Learn
49. Developing Professional Networks
50. Becoming an Expert in Your Field
📣 Team Exercise: Ask your team: Which value best represents us—and which one do we need to work on most?
Summarize this article for me please⭐ Featured Template
Define, document, and share what makes your team unique with ClickUp’s Company Culture Template —your go-to guide for building a strong, values-driven workplace.
Summarize this article for me please50 of the Most Inspiring Company Core Value Examples for Your Team
Now, it’s time to explore some of the best and most common core values that have shaped some of the most successful companies today. Here are 50 companies and their top values!
1. ClickUp
Core values:
1. Deliver the best customer experience
We put our customers first, striving to exceed their expectations and create memorable, positive experiences at every touchpoint.
2. Challenge the status quo, push the boundaries
We’re not afraid to question how things are done. We innovate, experiment, and seek new ways to improve and lead in our industry.
3. Embrace hard work, do hard things
We take on tough challenges with determination and resilience, knowing that meaningful progress requires effort and grit.
4. Drive urgency
We move quickly and decisively, understanding that speed matters. We prioritize action and keep momentum high.
5. Grow 1% every day
Continuous improvement is part of our DNA. We seek to learn, adapt, and get better—individually and as a team—every single day.
6. Be in the details
Excellence is found in the details. We pay close attention to our work, ensuring quality and precision in everything we do.
7. Stay hungry
We remain ambitious and driven, always looking for new opportunities to learn, grow, and achieve more.
8. Be scrappy
We make the most of our resources, think creatively, and find solutions—even when the odds are tough or resources are limited.
9. Say what you mean, mean what you say
We communicate openly and honestly, building trust through transparency and directness.
10. Be fun to work with
We foster a positive, supportive, and enjoyable work environment. We celebrate wins, share laughs, and make work a place we all want to be.
💡 Pro Tip: ClickUp Brain can help you craft clear, inspiring core values for your company by generating tailored suggestions and refining your ideas into concise, impactful statements.
Check out this video 👇 to know how ClickUp Brain’s AI Writer helps you write and create deliverables for your work, in seconds.
2. Slack
Core values:
Promote empathy
Encourages leaders and representatives to be empathetic and courteous to each other and their customers
Accelerate craftsmanship
Show integrity and take accountability for all actions
Support diversity in the workplace
Promote harmony, provide equal opportunities, and practice inclusion through internal programs
⚖️ Core Value Balance: Try pairing “human” values like empathy with performance-driven ones like accountability.
3. Apple
Core values:
Accessibility
We believe in providing consumers, small businesses, and other organizations access to hardware, software, services, and technology that are needed to achieve their goals
Support education
Education gives everyone more ways to realize their potential; that’s why we are committed to providing people from all backgrounds to learn through partnerships in over 100 countries
Inclusivity, racial equity, and justice
As a global leader, Apple acknowledges its responsibility to help promote equality and fight against injustices worldwide.
📝 Did You Know? Companies with defined core values are more likely to outperform their competitors on key performance indicators.
4. Adobe
Core values:
Genuine
We are sincere, trustworthy, and reliable.
Innovative
We’re highly creative and always striving to connect new ideas with business realities.
Involved
We’re inclusive, open, and actively engaged with our customers, partners, employees, and the communities we serve.
5. LinkedIn
Core values:
Trust and care
Create trust by practicing integrity, compassion, honesty, and respect.
Innovation
Keep a growth mindset to create big ideas, while also providing value and finding joy in everyday interactions.
Valuing workforce
Prioritize each employee’s success to help develop leaders and productive teams.
🌟 Highlight: LinkedIn’s value of “Trust and Care” shows how emotional intelligence can be a strategic advantage.
6. Spotify
Core values:
Innovative
We’re original and creative in our thinking. To us, innovation is a default mindset – a hard-wired desire to improve things.
Sincere
The best relationships are based on mutual trust and respect. We want to be fair and transparent in everything we do. We don’t micro-manage; we trust each other to do a great job.
Playful
We say yes to fun. We’re a playful company and a playful brand. We always have been. We never take ourselves too seriously.
7. Lyft
Core values:
Wow our customers
We go above and beyond to serve others with high-quality products and hospitality they can rely on. We work hard to leave our customers with a smile.
All-in ownership
We have grit. There is no job too small, nor challenge too big. We are all in. We think long-term and always optimize for Lyft as a whole. We never say, “that’s not my job.”
Take pride, be humble
We take pride in our work, and whatever we do, we do it well. We assess our own work critically, and we’re the first to call out our shortcomings, and continuously push ourselves and others to improve and set a higher bar.
8. Airbnb
Core values:
Champion the mission
We’re united with our community to create a world where anyone can belong anywhere.
Embrace the adventure
We’re driven by curiosity, optimism, and the belief that every person can grow.
Be a cereal entrepreneur
We’re determined and creative in transforming our bold ambitions into reality.
9. National Parks
Core values:
Truthfulness
When the employees are honest, it automatically reflects on our work.
Team spirit and continuous learning
We believe in Kaizen, a Japanese concept in which everyone on the team contributes to continuous improvement.
Humility
Being open to feedback and showing respect to others
🎨 Your Brand, Your Voice: Company values aren’t just internal—they help shape your external brand identity too.
10. Starbucks
Core values:
Culture of warmth
We believe in creating a culture of warmth and belonging, where everyone is welcome
Accountability
Delivering our very best in all we do, holding ourselves accountable for results.
Be present
Being present, connecting with transparency, dignity, and respect.
👥 Culture in Action: Starbucks trains baristas to “Be Present” — a core value that directly impacts customer experience.
11. Salesforce
Core values:
Trust
We act as trusted advisors and earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance
Customer Success
We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever-greater success.
Equality
Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company.
12. Donorbox
Core values:
Creative leadership
We encourage development and innovation through research and audacious action
Passion for progress
We have a strict focus on excellence and effect
Responsibility
We behave with decency, morality, and consideration
📘 Resource: Try the Rose, Bud, Thorn reflection exercise with your team to surface unspoken culture values.
13. Target
Core values:
Inclusivity
We value diverse voices and approaches. We act with authenticity and respect. We create equitable experiences for all.
Connection
We build trusted relationships. We collaborate across business functions. We recognize and celebrate progress.
Drive
We do what is right for Target, our team & guests. We deliver results that matter. We continually learn by valuing progress over perfection.
14. Netflix
Core values:
Honest and productive feedback
Meaningful feedback can be hard to give or accept. But like any new habit, it gets easier with practice. So we help people learn to give and receive feedback through coaching and modeling the behaviors we want to see across the company.
Freedom and responsibility
Our goal is to inspire people more than manage them. We want our teams to do what is best for Netflix. This, in turn, generates a sense of responsibility, accountability, and self-discipline that drives us to do great work.
People over process
Our people-first approach allows us to build a strong team culture and be more flexible, creative, and successful in everything we do.
📚 Also Read: Discover the different types of corporate culture and learn how great leaders can leverage them to drive success and inspire their teams.
15. Ling App
Core values:
Data-driven
We rely on data to drive our decisions.
Curious with an open mind
We view every day as a new learning opportunity and use open feedback to improve ourselves.
Entrepreneurial attitude
We try new things. We move fast.
16. Hubspot
Core values:
Autonomy
At HubSpot, you’re encouraged to think like a founder and take ownership. We believe amazing people should be trusted to do amazing work.
Transparency
There’s no inner circle at HubSpot. We share information openly and often so that employees can make decisions and drive impact for our customers.
Flexibility
We’ve always believed results matter more than where or when they’re produced. HubSpotters have the flexibility to work remotely, take unlimited vacations, and build a work-life “fit” that matches their personal and professional goals.
📮ClickUp Insight: A typical knowledge worker has to connect with 6 people on average to get work done. This means reaching out to 6 core connections on a daily basis to gather essential context, align on priorities, and move projects forward.
The struggle is real—constant follow-ups, version confusion, and visibility black holes erode team productivity. A centralized platform like ClickUp, with Connected Search and AI Knowledge Manager, tackles this by making context instantly available at your fingertips.
17. Checkr
Core values:
Humility
We are all on the same team working towards the same goal, and everyone is open to learning from each other. This creates a culture of compassion and empathy.
Transparency
We want to hear the good, the bad, and the ugly so we can continue to improve as a team. This makes our workplace a safe and trust-filled environment.
Grit
We are passionate about our work and persevere through difficult times. We use our failures to learn and grow.
🔎 Spot the Gap: Do your stated values align with what’s actually rewarded, celebrated, or promoted? If not, revisit them.
18. IKEA
Core values:
Give and take responsibility
We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, and being positive and forward-looking inspires everyone to contribute to development.
Renew and improve
We are constantly looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge.
Lead by example
We see leadership as an action, not a position. We look for personal values before competence and experience. People who ‘walk the talk’ and lead by example. It’s about being our best selves and bringing out the best in each other.
19. Wizve
Core values:
Hustle
Our team members are always looking for new ways to improve and grow, and they are constantly pushing themselves to be the best.
Kindness
Our team members are always looking out for one another, and they are quick to offer help when needed.
Excellence
We strive to produce the best results possible, and we are always working to improve our performance.
20. Google
Core values:
Focus on the user and all else will follow
Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.
It’s best to do one thing really, really well
With one of the world’s largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better.
You can be serious without a suit
Our founders built Google around the idea that work should be challenging, and the challenge should be fun. We believe that great, creative things are more likely to happen with a positive company culture.
❤️ Why It Matters: Strong values create belonging—and belonging boosts motivation, collaboration, and innovation.
21. Figma
Core values:
Love your craft
We build for builders and try to make complex things feel simple. We ask why until we get to the core and continually focus on solving the right problem, not just shipping work.
Grow as you go
Everyone’s a work in progress, and we’re here to help each other grow.
Run with it
Building Figma is about taking initiative, being bold, and charting a new course, not running a playbook. Figmates are building the future of design by tackling big, scary, exciting challenges like Figma’s future depends on it. Because it does.
22. American Express
Core values:
We respect people
We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue, so others feel heard.
We back our customers
Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services, and experiences every day – and promise to have their backs in everything we do.
We do what’s right
Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.
23. Techtopia
Core values:
Honesty
We are committed to doing what is right and being truthful about it, even when it’s not easy or popular. This value guides our actions and decisions.
Teamwork
When we work together, we create an environment of trust and respect that allows us to challenge and push each other to improve.
Innovation
We believe that to stay relevant and successful, we must evolve and find new ways to do things constantly.
24. Headspace
Core values:
Selfless drive
We accelerate each other and are accountable to each other to deliver on our vision.
Courageous heart
We bravely go to new places, knowing we have the support of our team.
Curious mind
We learn that when we listen to others, we cultivate the curiosity and empathy to unlock innovation.
25. Amazon
Core values:
Ownership
Leaders are owners. They think long-term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”
Learn and be curious
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them
Invent and simplify
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.” As we do new things, we accept that we may be misunderstood for long periods.
26. Rank Secure
Core values:
Honesty and transparency
We have transparency in our dealings with both employees and customers, and that builds trust.
Building lasting relationships with customers
Communicating effectively, addressing their concerns, and offering solutions to build rapport and create loyalty.
27. Semrush
Core values:
Trust
It’s what you have here by default. Speak up and be your true self
Sense of Ownership
We all share the desire to set things into motion. Drive the projects you find meaning in, because it’s not worth wasting time on
Constant Changes
We are always looking to make things better. Change is exhilarating, it doesn’t have to be scary.
28. Aldi
Core values:
Responsibility
Stands for our commitment to our people, customers, partners, and the environment
Simplicity
Creates efficiency, clarity, and clear direction within our organization as well as for our customers.
Consistency
We mean what we say. We are consistent in our dealings with people, products, price, and all other aspects of our day-to-day professional life.
29. Kizik
Core values:
Inclusivity
We have a hybrid flexible schedule giving agency for each employee to construct their own work-life balance.
Humility
Valuing what everyone brings to their role and the company.
Innovation
Support learning to allow innovation and continue growing as an entire organization.
30. Trader Joe’s
Core values:
Caring for the community
Through our longstanding Neighborhood Shares Program, our stores donate products that go unsold but remain fit to be enjoyed to local food recovery agencies.
Sustainability
More than ever, sustainability has been a central focus in our work as your neighborhood grocery store.
Integrity
We are dedicated to providing an environment that is safe, welcoming, inclusive, and respectful for all Crew Members and customers.
31. Fig Loans
Core values:
Value our customers’ time
We are efficient and transparent, which builds real, trusting relationships with our customers.
Offer genuine help
We provide paths to financial stability for all.
Deliver quality service
We stand behind our commitment to offering financial products to our customers in a socially responsible way.
32. Mayo Clinic
Core values:
Integrity
The first value shows the clinic‘s aim to adhere to the high standards of ethics, professionalism, and personal responsibility so that patients trust the healthcare center.
Healing
We inspire hope and nurture people’s well-being by respecting their emotional, physical, and spiritual needs.
Respect
We believe in “giving respect to get respect.” That is why it cultivates the value of treating everyone in a diverse community with respect and dignity. It includes patients, colleagues, and their families.
33. Okta
Core values:
Never stop innovating
With anything we do, we react quickly, and strategically, and always think about the future—we’re committed to pushing the boundaries of transformation with smart solutions driven by customer needs.
Act with integrity
Integrity is about honesty, decency, and respect that we exhibit every day as we work with each other, our customers, our partners, and the extended community.
Empower our people
We want every employee to know that Okta belongs to them and that they have a stake in our shared wins.
34. Crediful
Core values:
Commitment to customers
We expect our team to work with the customers to find the best solutions for them.
Constant learning
The field we work in is constantly evolving, and it is vital to the business that the team evolves with it.
Diversity
We believe that talent is to be found in people of every description.
35. Soul Cycle
Core values:
We’re a community
We’re passionate participants and leaders within our communities. We work together to create a sanctuary where all are celebrated.
We embrace change
We adapt, enhance, and evolve as we grow, welcome feedback, and approach every challenge with an open mind and heart.
We recharge
We adapt, enhance, and evolve as we grow. We welcome feedback and approach every challenge with an open mind and heart.
36. Marriott
Core values:
Put people first
Take care of associates, and they will take care of the customers.
Act with integrity
We hold ourselves to uncompromising ethical and legal standards. This extends to our day-to-day business conduct, our employee policies, our supply chain policies, our environmental programs and practices, and our commitment to human rights and social responsibility.
Embrace change
We’re driven to continually challenge the status quo and anticipate our customers’ changing needs with new brands, new global locations, and new guest experiences.
37. Snackable Solutions
Core values:
Hope
We believe that successful small businesses and start-ups give people hope. They are shining examples of what can be achieved through focus and determination.
Empowerment and Community
Our mission-driven podcast empowers our community of entrepreneurs to thrive by transforming themselves and their businesses. This mission shapes the culture of the small team behind the podcast.
38. Tinuiti
Core values:
Don’t just do it. Own it
We take responsibility for our teammates, our clients, and our own personal happiness. We empower our employees to be the experts they are. If you can dream it, and you can do it, we’ll work with you to make it happen.
Talent over geography
While we’d absolutely love to have you around in one of our offices—and you can see them all below— you’re welcome to join us either way. Talent and drive transcend state lines.
Empowerment and education
Whether you’re interested in getting an edge in Analytics or working on your client communication skills, we want to help you learn. It’s just another way we invest in our people, and it’s always worth it.
39. Front
Core values:
Transparency
Being transparent means making relevant information and context easily accessible so that everyone can be more efficient and effective.
Low ego
We trust each other to make the right decisions, and we support each other in pursuit of our goals. But, we know we’re not perfect, and things won’t always go to plan. So when things go south, we talk about it and learn from our mistakes.
Inclusion
We recognize our differences and embrace the new perspectives those differences can provide, and we also understand that everyone has biases. Rather than ignore them, we strive to learn why they exist and how we can overcome them.
Check out the best Front integrations!
40. GoodHire
Core values:
Customer delight
We want to exceed expectations at every turn, with careful attention to detail and an emphasis on quality.
Preserve integrity
This means doing things in ways that are always ethically and morally correct.
41. Life Time Fitness
Core values:
Support a culture of inclusion
Create safe and respectful spaces, so everyone is encouraged to participate.
Expand the community
Build strategic relationships that create an impact across social and economic barriers.
Close the gap
Assess and revise our recruiting and casting practices.
42. Buy Here Pay Here
Core values:
Integrity
We act with integrity in everything we do. We are honest, transparent, and ethical in our dealings with others.
Innovation
We are constantly looking for new and better ways to do things. We encourage creativity and out-of-the-box thinking.
Impact
We strive to make a positive impact in everything we do. We want to make a difference in the world and leave things better than we found them.
43. SocialBee
Core values:
Ownership
We act like owners. We treat our customers’ businesses as our own – with attention, care, and by putting their best interest first.
#BeeBetter
We choose continuous learning, always improving our skills, and growing as individuals.
Innovvy
Yes, it’s a made-up word. Who says we can’t do that? It shows we’re innovative, creative, digitally savvy, and willing to take risks.
44. Assisted Living Center
Core values:
Transparency
We believe in being upfront and honest about fees and application processes so that our clients don’t feel sidetracked
Accessibility
By offering free care information, we also make it possible for seniors to access the help they need.
Confidentiality
It’s equally important that we honor their privacy in these situations; every applicant has a story worth protecting.
45. BetterUp
Core values:
Craftspersonship
Find meaning in what we do through crafting excellence.
Grit
Perseverance is driven by determination and passion.
Zest
What sets you apart makes us unique.
46. Clario
Core values:
Privacy and online security
We believe in the fundamental human right to staying private and secure online. Our employee’s right to privacy in the workplace is important too, so ensuring work-life boundaries are respected is a result of our core values
Customer support
We are a people-first company, and know the importance of human support, especially in the technology industry.
47. Calendly
Core values:
Find a way
We never settle, never accept “it works well enough” or “that’s how we have always done it” reasoning. Our people take action, adapt quickly and persevere in the face of obstacles until they make meaningful progress.
Focus wisely
We operate as a lean and efficient team, but recognize that quality and speed go together as counterweights—neither is sufficient alone.
Strive for excellence
We are self-starters who crave empowerment, actively pursue opportunities for impact and are driven to produce exceptional results
Check out the best Calendly integrations!
48. Jolly SEO
Core values:
Commitment
Show equal commitment to providing consistently high-quality work.
Honesty
We rely on the team to record their work accurately and honestly.
49. AIG
Core values:
Take ownership
We set clear expectations, and are proactive and accountable.
Win together
We are aligned, stronger together, and operate as one team.
Be an ally
We strive for inclusion, listen, learn, and speak with our actions.
50. Zach Grove
Core values:
Integrity
We value integrity and take responsibility for all our actions.
Innovation
“Bring Innovation” value encourages team members to bring new growth ideas to the table.
Chill Work
This means that we don’t subscribe to toxic “grinding” and “hustle culture.”
Instead, we’re deliberately calm and chill.
🔁 Keep It Fresh: Review your values yearly. As your business evolves, your culture should too.
Summarize this article for me pleaseDefine and Live By Your Team’s Core Value Statement
When it comes to identifying core values, there are a few things you need to keep in mind.
First and foremost, what is important to you as a business? What do you stand for? And most importantly, what are your employees’ personal core values?
It’s also important to remember that not all values are universal or equal. Some may even conflict; you’ll have to choose the ones that are aligned with your own core values and vision statement. Use this core values list to help you create strong and authentic guiding principles that resonate with your business, employees, and customers.
Once you have determined your company values, make sure to share them regularly with your team to keep them motivated and aligned with your goals. Setting the tone for your company culture will help you attract and keep like-minded people who share your values and desire to succeed, which will help your business thrive for years to come.
Streamline your company’s mission, values, and team collaboration by using ClickUp—organize, share, and reinforce your core values effortlessly. Get started today!
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